> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://helpdesk.ezmob.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Troubleshooting Ads Not Showing on Your Site

If your tag is on your site but no ads appear, work through this checklist. Most cases are a paused or still-syncing placement, a changed or misplaced tag, or no matching demand for that visit.

## 1. Check the placement

1. Open **Sites & Placements** → **Your Placements**.
2. Check that the **Status** is **Active**. If the placement is paused, click **Resume Placement** in **Actions**.
3. Check the **Placement ID** column. If it still shows **Creating...**, setup isn't finished. It usually completes within 3 minutes; refresh the page.
4. On the **Your sites** tab, check that your site is **Validated**. Unvalidated sites don't receive premium demand.

## 2. Check the tag

- Click the code icon (**View Script**), copy the tag again with **Copy Script** and compare it with the code on your page. Don't edit the tag.
- Place it as described in the note under the tag in the code view, on every page where ads should show.
- Make sure your theme, CMS or a security plugin doesn't strip or block the script.
- Test in a private window with ad blockers off, and from more than one network. Some networks block ads.

## 3. Check delivery and Reports

- **Delivery Status** in the Placements table: green means activity in the last 24 hours, gray means none.
- In **Reports**, open the **Placement Report** for your placement:

| What you see | What it means |
|---|---|
| **Impressions** = 0 and **Delivery Status** gray | The tag isn't firing: not installed, wrong page, blocked, or placement paused |
| **Delivery Status** green but few **Impressions** | The tag works, but there was little matching demand for those visits |

- Demand depends on the visitor's country, device and connection, and on your site's content vertical and content type. Make sure these are set correctly for your site.
- Reports use Pacific time, and publisher data re-syncs hourly for the last 2 days, so recent numbers can still change.

## Contact support

If the placement is active, the tag matches and Reports still show no impressions after a few hours, email support@ezmob.com with the page URL, the **Placement ID** and a screenshot.

## Screenshots

![Your Placements table with the Placement ID, Status and Delivery Status columns highlighted](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/pub/aaab1ea0-1.png)

![Reports → Placement Report with the Impressions, Earnings and eCPM columns highlighted](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/pub/28249305-1.png)

## Related articles

- [Why is my revenue low or zero?](https://helpdesk.ezmob.com/en/article/zero-revenue-why-yq84gy/)
- [How to Create a Placement and Obtain Your Ad Tag](https://helpdesk.ezmob.com/en/article/how-to-create-a-placement-and-obtain-your-ad-tag-415ybh/)
- [How to check your ad code (with examples)](https://helpdesk.ezmob.com/en/article/how-to-check-my-ad-codes-examples-1ykpp7k/)
- [Understanding Publisher Revenue Reports](https://helpdesk.ezmob.com/en/article/understanding-publisher-revenue-reports-czvhcr/)
- [When are publisher reports updated?](https://helpdesk.ezmob.com/en/article/when-reports-for-publisher-are-being-updated-twdu77/)