> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://helpdesk.ezmob.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Reading Your Performance Metrics

## Reading Your Performance Metrics on EZmob

Understanding your **advertising metrics** is crucial for optimizing your campaigns effectively. The EZmob Dashboard provides a comprehensive view of your campaign performance, including essential metrics like **impressions**, **clicks**, **conversions**, and **spend**. This guide will help you access and interpret these metrics for better results.

*Note: The reports are not live stats. The system updates a few times every hour, and the stats are based on PST time zone, not the local time zone.*

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## Accessing Performance Metrics

To view your performance metrics, navigate to the EZmob Dashboard at [EZmob Dashboard](https://dashboard.ezmob.com/advertiser/dashboard). Here, you'll find a consolidated view of your advertising campaign's key metrics.

![EZ NEW ADV: Dashboard Campaign Performance Overview Graph](https://storage.crisp.chat/users/helpdesk/website/-/a/5/4/d/a54d794cc8c41800/dashboardpage_1remxb4.png)

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## Understanding Key Metrics

Familiarize yourself with the following key metrics to gain deeper insights into your campaign's performance:

1. **Impressions**: 
* Represents the number of times your ads were viewed. 
* Access this metric for detailed analysis at [Metrics Overview](https://dashboard.ezmob.com/advertiser/metrics).

2. **Clicks**: 
* Indicates user engagement by showing how many times your ads were clicked. 
* Analyze traffic sources and engagement trends at [Metrics Overview](https://dashboard.ezmob.com/advertiser/metrics).

3. **Conversions**: 
* Measures goal completions, such as sales, sign-ups, or downloads. 
* Ensure accurate tracking by setting up conversion tracking. Refer to the setup guide at [Setting Up Conversion Tracking](https://dashboard.ezmob.com/advertiser/postbacks).

4. **Spend**: 
* Shows the total budget utilized for your campaigns. 
* This metric is crucial for tracking costs and ensuring budget efficiency.

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## Trend Indicators

Next to each metric, you will see trend indicators (up/down arrows) along with percentage changes. These indicators reflect the performance trend compared to a previous period.

| **Tip**: Green up arrows signify improvement, while red down arrows indicate a decline in performance.  
|| **Info**: Percentage changes provide a quick overview of how much a metric has improved or declined.

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## Interpreting Metrics

Understanding what the metrics indicate can guide your optimization efforts:

* **High Impressions & Low Clicks**: Suggests your ad is reaching many but is not engaging enough. Consider revising your ad creative.
* **High Clicks & Low Conversions**: Indicates good engagement but poor conversion. Review your landing page or offer.
* **Spend vs. Conversions**: Analyze this relationship to understand if your investment is translating into desired actions.

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## Troubleshooting Data Discrepancies

If you notice discrepancies in your metrics, consider the following steps:

* Ensure your tracking codes are correctly installed.
* Verify the time zone settings in your dashboard.
* Check for any filters that might be skewing your data view.

||| **Warning**: Always cross-reference your data with third-party analytics tools if you suspect discrepancies.

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## Related Articles

[Advanced Metrics: CTR CPC CPA and ROAS](https://helpdesk.ezmob.com/en/article/advanced-metrics-ctr-cpc-cpa-and-roas-1j0a61)
[Understanding Your Advertiser Dashboard](https://helpdesk.ezmob.com/en/article/understanding-your-advertiser-dashboard-f2x9mt)
[Setting Up Conversion Tracking with Postback URLs](https://helpdesk.ezmob.com/en/article/setting-up-conversion-tracking-with-postback-urls-13skgx1)
[Campaign Performance Tracking](https://helpdesk.ezmob.com/en/article/campaign-performance-tracking-avq5us)
[Understand your reporting metrics](https://helpdesk.ezmob.com/en/article/understand-your-reporting-metrics-l24zwl)