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# Push Notifications Campaign Creation Guide

# Creating a Push Notification Campaign


Push notification campaigns send native notifications straight to a user's device — the same kind of alert they get from apps and websites they've subscribed to. They're known for high engagement and a strong click-through rate.


To start, go to **Campaigns → Create Campaign** and choose **Push Notifications** as your campaign type.


Push campaigns are billed on a **CPC** basis — you pay for each click.


---


## Step 1 — Basic Info


Name your campaign, describe what you're promoting, and add your creatives.


**Campaign details**


- **Campaign name** *(required)* — A clear name you'll recognize later (3–200 characters).
- **Description** *(optional)* — A short note about the campaign (up to 1,000 characters).
- **Ad vertical** *(required)* — Pick the category that best matches your offer.
- **Schedule** *(optional)* — Set a start and end date. Leave blank to start today and run until you pause.
- **Campaign goal** *(optional)* — What you're optimizing for. Conversion-based goals ask for a target cost per action.


**Creatives (your notifications)**


You can add **1 to 5 creatives**. Each one is built like a real push notification:


| Field | Required? | Guidelines |
|---|---|---|
| **Title** | Required | Up to 50 characters — keep it short and catchy |
| **Icon** | Required | Square image, recommended **192 × 192** px |
| **Destination URL** | Required | Where users land after clicking (tracking macros supported) |
| **Description** | Optional | Up to 90 characters of supporting text |
| **Main image** | Optional | Recommended **360 × 240** px — shows a larger banner image inside the notification |


**Image guidelines**


- Maximum file size: **1 MB** per image
- Accepted formats: JPG, PNG, WEBP, GIF, BMP


> **Tip:** The icon is what users see first — use a clean, recognizable logo or image. Adding the optional main image makes your notification stand out and usually lifts engagement.


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## Step 2 — Targeting


Decide who sees your notifications. **Everything here is optional** — leave a section empty to keep it broad.


- **Geographic targeting** — Choose countries (and regions). Empty = worldwide. Countries are grouped into tiers, which set the minimum bid.
- **Device & technology** — Device type, operating system, browser, connection type, and mobile carrier.
- **Schedule (dayparting)** — Pick the days and hours your ads run. Default is all the time.
- **IP & domain lists** — Use allowlists or blocklists to control where ads appear.


> **Tip:** Mobile carrier and OS targeting work especially well for push — they help you match offers (like app installs or carrier-specific deals) to the right audience.


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## Step 3 — Budget & Launch


Set your spending and review everything before going live.


- **Bid (CPC)** *(required)* — What you'll pay per click. Minimums depend on the country tier:
  - **Tier 1:** $0.01
  - **Tier 2:** $0.005
  - **Tier 3:** $0.003
- **Total budget** *(optional)* — Lifetime spend cap. If set, at least **$50**. Blank = no limit.
- **Daily cap** *(optional)* — Most you'll spend per day. If set, at least **$10**.
- **Pacing** — Spend **as fast as possible (ASAP)** or **spread evenly** across the day.
- **Frequency cap** *(optional)* — Limit how often the same person sees your ad (1–100).


The final step shows a readiness checklist. Once everything checks out, click **Create Campaign** to launch.


> **Tip:** If you're not getting clicks, try raising your bid or broadening your targeting — push inventory is competitive and a higher bid wins more placements.


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## Quick checklist before you launch


- [ ] Campaign type set to **Push Notifications**
- [ ] Campaign named and ad vertical selected
- [ ] At least one creative with a title, icon, and destination URL
- [ ] Targeting reviewed (or intentionally left broad)
- [ ] Bid at or above the tier minimum
- [ ] Budget and/or daily cap set (or left unlimited on purpose)