> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://helpdesk.ezmob.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Monitoring Ad Performance in the Publisher Dashboard ## Introduction Monitoring performance helps you decide which placements to keep, adjust, or remove. This article shows where to find performance data for publishers and how to interpret it. --- ## Performance Views 1. Open the reports or analytics section in your publisher dashboard. 2. Choose a view that summarizes performance by site or ad unit. 3. Set the date range to cover the period you want to review. --- ## Metrics to Watch Key metrics for publisher performance include: * Impressions and coverage. * Clicks and click-through rate. * Revenue and effective revenue per thousand impressions. Use table sorting to bring the highest or lowest values to the top and identify outliers quickly. | **Tip:** Start by sorting by revenue to see which placements have the most impact, then review their other metrics. --- ## Deciding What to Optimize * High traffic but low revenue may indicate poor placement or format choice. * Low impressions on a site may signal an integration or verification problem. * Units with strong performance can serve as templates when you create new placements. --- ## Related Articles [How to Integrate Publisher Ad Code on Your Site](https://helpdesk.ezmob.com/en/article/how-to-integrate-publisher-ad-code-on-your-site-1pz482h) [Understanding Publisher Revenue Reports](https://helpdesk.ezmob.com/en/article/understanding-publisher-revenue-reports-czvhcr) [Can I set a passback tag on my placement?](https://helpdesk.ezmob.com/en/article/can-i-set-a-passback-tag-on-my-placement-693lag) [Troubleshooting Ads Not Showing on Your Site](https://helpdesk.ezmob.com/en/article/troubleshooting-ads-not-showing-on-your-site-bu4pac)