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# Keyword Campaign Creation Guide

# Creating a Keyword Campaign


Keyword campaigns show text ads (in a 3-line format) to users searching for the specific terms you choose. Because you reach people based on intent, this format is great for capturing high-quality, ready-to-act traffic.

To start, go to **Campaigns → Create Campaign** and choose **Keyword** as your campaign type.

Keyword campaigns are billed on a **CPC** basis — you pay for each click.
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## Step 1 — Basic Info

Name your campaign and add your destination.

**Campaign details**

* **Campaign name** *(required)* — A clear name you'll recognize later (3–200 characters).
* **Description** *(optional)* — A short note about the campaign (up to 1,000 characters).
* **Ad vertical** *(required)* — Pick the category that best matches your offer.
* **Schedule** *(optional)* — Set a start and end date. Leave blank to start today and run until you pause.
* **Campaign goal** *(optional)* — What you're optimizing for. Conversion-based goals ask for a target cost per action.

**Creative**

Keyword ads use a simple text format that's generated for you — you only provide the landing page:

| Field | Required? | Guidelines |
| ---- |
| **Destination URL** | Required | The page users are sent to (tracking macros supported) |

> **Tip:** Make sure your landing page clearly matches the keywords you target — relevance improves both your results and the quality of your traffic.
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## Step 2 — Keywords

This step is unique to keyword campaigns. Here you add the **search terms** that should trigger your ad.

* Add the keywords and phrases that match what your audience is searching for.
* Mix broad terms (more reach) with specific terms (more relevant, often cheaper).
* Think like your customer — include the words they'd actually type.

> **Tip:** Start with a focused list of your strongest, most relevant keywords. You can always expand once you see which terms bring in clicks that convert.
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## Step 3 — Targeting
Decide who sees your ads. **Everything here is optional** — leave a section empty to keep it broad.

* **Geographic targeting** — Choose countries (and regions). Empty = worldwide. Countries are grouped into tiers, which set the minimum bid.
* **Device & technology** — Device type, operating system, browser, connection type, and mobile carrier.
* **Schedule (dayparting)** — Pick the days and hours your ads run. Default is all the time.
* **IP & domain lists** — Use allowlists or blocklists to control where ads appear.

> **Tip:** Pair keyword targeting with geo and device targeting to zero in on the exact audience most likely to act on your offer.
---

## Step 4 — Budget & Launch

Set your spending and review everything before going live.

* **Bid (CPC)** *(required)* — What you'll pay per click. The minimum is **$0.10** across all country tiers.
* **Total budget** *(optional)* — Lifetime spend cap. If set, at least **$50**. Blank = no limit.
* **Daily cap** *(optional)* — Most you'll spend per day. If set, at least **$10**.
* **Pacing** — Spend **as fast as possible (ASAP)** or **spread evenly** across the day.
* **Frequency cap** *(optional)* — Limit how often the same person sees your ad (1–100).

The final step shows a readiness checklist. Once everything checks out, click **Create Campaign** to launch.

> **Tip:** On competitive keywords, a higher bid helps you win more often. Watch which keywords drive results and adjust your list and bid accordingly.
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## Quick checklist before you launch

* [ ] Campaign type set to **Keyword**
* [ ] Campaign named and ad vertical selected
* [ ] A valid destination URL
* [ ] At least one keyword added
* [ ] Targeting reviewed (or intentionally left broad)
* [ ] Bid at or above the **$0.10** minimum
* [ ] Budget and/or daily cap set (or left unlimited on purpose)