> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://helpdesk.ezmob.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Inventory Analysis - Understanding Available Traffic

The **Inventory** page shows available ad requests by country and ad format, with minimum, average and recommended bids. Use it to check volume before you choose targeting and bids.

## Open the Inventory page

1. Go to **Metrics** in the sidebar.
2. Click the **Inventory** tab. It opens `https://dashboard.ezmob.com/advertiser/inventory`.

## What the page shows

- **Total Countries**, **Ad Formats** and **Total Requests** (daily ad requests).
- **Top Countries**: countries with the most ad requests.
- **Top Formats**: ad formats with the most ad requests. Push Notifications and In-Page Push share one inventory pool.

## Inventory Data table

| Column | Meaning |
|---|---|
| **Country** | Country of the traffic |
| **Ad Format** | Pop, Push, Banner, Video, Direct Click or Keyword |
| **Requests** | Daily ad requests |
| **Min Bid** | Lowest accepted bid for that country and format |
| **Avg Bid** | Average bid for that traffic, never below the minimum |
| **Recommended** | A competitive bid for that country and format |

Filter with **Search by country...** and the ad format menu, then click **Apply Filters**. **Clear** resets the filters; the refresh button reloads the data.

## How to use it

- Check that your target countries and format have enough requests before launch.
- Use **Min Bid** and **Recommended** as a starting range for your bid.

## Screenshots

![Inventory page, summary cards, Top Countries and Top Formats](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/adv/881dc383-1.png)

![Inventory Data table with the Country and Ad Format filters highlighted](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/adv/881dc383-2.png)

## Related articles

- [How high or low should I bid?](https://helpdesk.ezmob.com/en/article/how-high-or-low-should-i-bid-1llkllw/)
- [Why is my campaign not receiving traffic?](https://helpdesk.ezmob.com/en/article/why-is-my-campaign-not-receiving-traffic-1tlj61n/)
- [Advertiser Reports Guide](https://helpdesk.ezmob.com/en/article/advertiser-reports-guide-1muuifl/)