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# In-Page Push Notification Campaign Creation Guide

# Creating an In-Page Push Campaign


In-page push ads look like push notifications, but they appear **inside website content** instead of as a system alert. Because they don't require the user to subscribe to notifications, they reach a wider audience (including iOS users) and are non-intrusive but effective.

To start, go to **Campaigns → Create Campaign** and choose **In-Page Push** as your campaign type.

In-page push campaigns are billed on a **CPC** basis — you pay for each click.

---

## Step 1 — Basic Info

Name your campaign, describe what you're promoting, and add your creatives.

**Campaign details**

* **Campaign name** *(required)* — A clear name you'll recognize later (3–200 characters).
* **Description** *(optional)* — A short note about the campaign (up to 1,000 characters).
* **Ad vertical** *(required)* — Pick the category that best matches your offer.
* **Schedule** *(optional)* — Set a start and end date. Leave blank to start today and run until you pause.
* **Campaign goal** *(optional)* — What you're optimizing for. Conversion-based goals ask for a target cost per action.

**Creatives (your in-page notifications)**

You can add **1 to 5 creatives**. Each one is built like a notification:

| Field | Required? | Guidelines |
| ---- |
| **Title** | Required | Up to 50 characters — keep it short and catchy |
| **Icon** | Required | Square image, recommended **192 × 192** px |
| **Destination URL** | Required | Where users land after clicking (tracking macros supported) |
| **Description** | Optional | Up to 90 characters of supporting text |
| **Main image** | Optional | Recommended **360 × 240** px — adds a larger banner image |

**Image guidelines**

* Maximum file size: **1 MB** per image
* Accepted formats: JPG, PNG, WEBP, GIF, BMP

> **Tip:** Since in-page push shows inside webpages, a crisp icon and a punchy title do most of the work. The optional main image helps you grab attention in busier layouts.
---

## Step 2 — Targeting

Decide who sees your ads. **Everything here is optional** — leave a section empty to keep it broad.

* **Geographic targeting** — Choose countries (and regions). Empty = worldwide. Countries are grouped into tiers, which set the minimum bid.
* **Device & technology** — Device type, operating system, browser, connection type, and mobile carrier.
* **Schedule (dayparting)** — Pick the days and hours your ads run. Default is all the time.
* **IP & domain lists** — Use allowlists or blocklists to control where ads appear.

> **Tip:** In-page push reaches users who never subscribed to notifications, so it's great for broad reach. Start wide, then narrow down once you see what performs.
---

## Step 3 — Budget & Launch

Set your spending and review everything before going live.

* **Bid (CPC)** *(required)* — What you'll pay per click. Minimums depend on the country tier:
* **Tier 1:** $0.01
* **Tier 2:** $0.005
* **Tier 3:** $0.003
* **Total budget** *(optional)* — Lifetime spend cap. If set, at least **$50**. Blank = no limit.
* **Daily cap** *(optional)* — Most you'll spend per day. If set, at least **$10**.
* **Pacing** — Spend **as fast as possible (ASAP)** or **spread evenly** across the day.
* **Frequency cap** *(optional)* — Limit how often the same person sees your ad (1–100).

The final step shows a readiness checklist. Once everything checks out, click **Create Campaign** to launch.

> **Tip:** If delivery is slow, raise your bid or widen targeting — a higher bid wins more placements.

---
## Quick checklist before you launch

* [ ] Campaign type set to **In-Page Push**
* [ ] Campaign named and ad vertical selected
* [ ] At least one creative with a title, icon, and destination URL
* [ ] Targeting reviewed (or intentionally left broad)
* [ ] Bid at or above the tier minimum
* [ ] Budget and/or daily cap set (or left unlimited on purpose)