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# How to Track Conversions with EZmob's Postback

Use a postback URL to send conversions from your tracker or server to EZmob. Your postback URL is on the **Conversion Tracking** page (sidebar **Postbacks**): `https://xml.qualiclicks.com/conversion?c={click_id}&value={value}`.

## Steps
1. In the sidebar, click **Postbacks** to open **Conversion Tracking**.
2. On the **Postback URL** tab, click **Copy** next to **Your Postback URL**.
3. If your tracker is listed under **Tracking Partners**, click it to load its pre-configured postback URL, then copy it. Click **Clear selection** to go back to the default URL.
4. In your campaign's **Destination URL**, pass the EZmob click ID to your tracker or offer with the `{conversion}` macro, for example `https://yoursite.com/offer?clickid={conversion}`.
5. In your tracker or server, paste the postback URL and fire it once for each conversion:
   - Replace `{click_id}` with the click ID you received from `{conversion}`.
   - Replace `{value}` with the conversion value (for example, the payout).
6. Complete a test conversion, then check the **Conversions** and **Conv. Value** columns under **Metrics**.

## Example
- Destination URL: `https://yoursite.com/offer?offerid=22321&clickid={conversion}`
- Postback fired by your server: `https://xml.qualiclicks.com/conversion?c=ABC123&value=1.50`

## Good to know
- `{conversion}` is the only macro that carries the click ID. `{click_id}` is not a valid destination URL macro and is rejected when you save the campaign.
- Fire the postback only after the conversion is confirmed, and only once per conversion.
- Postback (server-to-server) tracking doesn't depend on the visitor's browser. If you can't call a URL from your server, use the pixel instead.

## Screenshots

![Conversion Tracking page, Postback URL tab, with Your Postback URL and the Copy button highlighted](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/adv/ee6d5611-1.png)

![Tracking Partners buttons below the postback URL](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/adv/ee6d5611-2.png)

## Related articles
- [Track conversions with EZmob Pixel](https://helpdesk.ezmob.com/en/article/track-conversions-with-ezmob-pixel-i68o1i/)
- [Tracking Tokens and Parameters Explained](https://helpdesk.ezmob.com/en/article/tracking-tokens-and-parameters-explained-r5m1yu/)
- [Tracking Integrations Platforms](https://helpdesk.ezmob.com/en/article/tracking-integrations-platforms-1pptreo/)
- [Troubleshooting Conversion Tracking Issues](https://helpdesk.ezmob.com/en/article/troubleshooting-conversion-tracking-issues-15rhk9q/)