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# Direct Click Campaign Creation Guide

# Creating a Direct Click Campaign


Direct Click campaigns send users straight to your landing page through text-style placements. There's **nothing to design** — you just provide the destination URL — making this one of the fastest, lowest-cost ways to drive traffic.


To start, go to **Campaigns → Create Campaign** and choose **Direct Click** as your campaign type.


Direct Click campaigns are billed on a **CPC** basis — you pay for each click.


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## Step 1 — Basic Info


Name your campaign and add your destination.


**Campaign details**


- **Campaign name** *(required)* — A clear name you'll recognize later (3–200 characters).
- **Description** *(optional)* — A short note about the campaign (up to 1,000 characters).
- **Ad vertical** *(required)* — Pick the category that best matches your offer.
- **Schedule** *(optional)* — Set a start and end date. Leave blank to start today and run until you pause.
- **Campaign goal** *(optional)* — What you're optimizing for. Conversion-based goals ask for a target cost per action.


**Creative**


Direct Click ads have **no images or text to design** — you only provide the landing page:


| Field | Required? | Guidelines |
|---|---|---|
| **Destination URL** | Required | The page users are sent to (tracking macros supported) |


> **Tip:** Your landing page is doing all the work here, so make sure it's relevant, fast, and mobile-friendly.


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## Step 2 — Targeting


Decide who clicks through to your page. **Everything here is optional** — leave a section empty to keep it broad.


- **Geographic targeting** — Choose countries (and regions). Empty = worldwide. Countries are grouped into tiers, which set the minimum bid.
- **Device & technology** — Device type, operating system, browser, connection type, and mobile carrier.
- **Schedule (dayparting)** — Pick the days and hours your ads run. Default is all the time.
- **IP & domain lists** — Use allowlists or blocklists to control where ads appear.


> **Tip:** Match your targeting to your landing page. If your offer is mobile-only, target mobile devices so you don't pay for clicks that won't convert.


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## Step 3 — Budget & Launch


Set your spending and review everything before going live.


- **Bid (CPC)** *(required)* — What you'll pay per click. The minimum is **$0.01** across all country tiers.
- **Total budget** *(optional)* — Lifetime spend cap. If set, at least **$50**. Blank = no limit.
- **Daily cap** *(optional)* — Most you'll spend per day. If set, at least **$10**.
- **Pacing** — Spend **as fast as possible (ASAP)** or **spread evenly** across the day.
- **Frequency cap** *(optional)* — Limit how often the same person sees your ad (1–100).


The final step shows a readiness checklist. Once everything checks out, click **Create Campaign** to launch.


> **Tip:** Direct Click has a low entry cost, which makes it a great format for testing offers and landing pages before scaling up.


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## Quick checklist before you launch


- [ ] Campaign type set to **Direct Click**
- [ ] Campaign named and ad vertical selected
- [ ] A valid destination URL
- [ ] Targeting reviewed (or intentionally left broad)
- [ ] Bid at or above the **$0.01** minimum
- [ ] Budget and/or daily cap set (or left unlimited on purpose)