Custom Reporting and Data Analysis

Custom Reporting and Data Analysis on EZmob

EZmob's platform offers advanced reporting and data analysis features designed to provide advertisers with comprehensive insights into their campaigns' performance. This guide details how to use these features for enhanced performance analysis and business intelligence.

Custom Dashboard Creation

Creating a custom dashboard allows you to monitor key metrics relevant to your campaigns easily. Follow these steps to set up your personalized dashboard:

1. Navigate to Dashboard.
2. Click on the Customize Dashboard button.
3. Select the widgets you want to add to your dashboard from the available list.
4. Drag and drop the widgets to arrange your layout as desired.
5. Click Save to apply your changes.

Automated Report Generation

Automating your reports ensures you receive timely insights directly to your inbox. To set up automated reports, follow these steps:

1. Go to Metrics.
2. Choose the metrics and time frame you want to analyze.
3. Click on the Generate Report button.
4. Select the Schedule Report option.
5. Configure the frequency and delivery method (email).
6. Click Save to automate future report generation.

Advanced Filtering and Data Visualization

For in-depth traffic and inventory analysis, utilize the advanced filtering and visualization options available:

1. Access Metrics for detailed analysis.
2. Utilize filters to segment data by date, campaign, geography, etc.
3. Choose from various chart types to visualize data trends and comparisons.

Best Practices

To maximize the effectiveness of your reporting and analysis, consider the following best practices:

• Regularly update your custom dashboard to reflect current priorities and KPIs.
• Schedule reports ahead of critical analysis periods to optimize campaign adjustments.
• Use advanced filtering for deep dives into specific campaign performances or audience behaviors.

Analytical Techniques

Leverage cohort analysis and attribution modeling available within EZmob's reporting tools to understand user behavior and campaign effectiveness over time. Performance benchmarking against industry standards can also provide valuable comparative insights.

Conclusion

EZmob's custom reporting and data analysis features are invaluable tools for advertisers aiming to maximize their campaign performance through data-driven decisions. By personalizing dashboards, automating reports, and utilizing advanced filtering and visualization, advertisers can gain deeper insights and improve their strategic decision-making processes.

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Updated on: 04/11/2025