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# Campaign Creation: The Complete Guide

This guide provides a comprehensive walkthrough of a pop campaign creation wizard within the EZmob advertising platform. The wizard simplifies the process into three main steps, making it easy for advertisers to create and launch their campaigns.

## Overview

To access the campaign wizard, navigate to the **Campaigns** page and click on the **"+ Create Campaign"** button. The wizard consists of three essential steps:

1. **Basic Info**: Define campaign type, name, vertical, goals, and creatives.
2. **Targeting**: Set geographic, device, browser, schedule, and list targeting options.
3. **Budget & Launch**: Configure bid settings, budget limits, pacing, and conduct a final review.

---

## Accessing the Wizard

### From the Dashboard

1. Go to [dashboard.ezmob.com](http://dashboard.ezmob.com).
2. Log in to your advertiser account.
3. Click on the **Campaigns** icon located in the left sidebar.
4. Select the **"+ Create Campaign"** button in the top right corner.

### Wizard Features

* **Auto-save functionality**: Your drafts are saved automatically.
* **Draft management**: Easily access saved drafts from the draft dropdown.
* **Progress indicator**: A visual stepper that shows your current progress.
* **Validation feedback**: Receive real-time error and warning messages.

---

## Step 1: Basic Info

### Campaign Type Selection

Choose the ad format that aligns best with your campaign objectives. The available campaign types include:

| Campaign Type | Description | Best For | Read More |
| ---- |
| **Push Notifications** | Delivered directly to users' devices | High engagement rates | [Push Notifications Campaign Creation Guide](https://helpdesk.ezmob.com/en/article/push-notifications-campaign-creation-guide-1icvj5l/) |
| **In-Page Push** | Notifications within website content | Non-intrusive advertising | [Read more](https://helpdesk.ezmob.com/en/article/in-page-floating-push-ads-i11x0s/) |
| **Pop** | Pop-up and pop-under ads | High visibility and engagement | [Pop Campaign Creation Guide](https://helpdesk.ezmob.com/en/article/pop-campaign-creation-guide-9fdu26/) |
| **Banner** | Traditional banner and display ads | Broad reach | [Read more](https://helpdesk.ezmob.com/en/article/how-to-create-a-banner-display-campaign-1jidl1z/) |
| **Video** | VAST/VPAID video advertising | Rich media engagement | [Video Campaign Creation Guide](https://helpdesk.ezmob.com/en/article/video-campaign-creation-guide-1uvfxwo/) |
| **Direct Click** | Pay-per-click campaigns | Driving traffic to landing pages | [Direct Click Campaign Creation Guide](https://helpdesk.ezmob.com/en/article/direct-click-campaign-creation-guide-co3sel/) |
| **Keyword** | 3-line text ads based on keywords | Search intent targeting | [Keyword Campaign Creation Guide](https://helpdesk.ezmob.com/en/article/keyword-campaign-creation-guide-e7q3sc/) |

### Basic Information Fields

Fill out the following fields:

| Field | Required | Description |
| ---- |
| **Campaign Name** | Yes | 3-255 characters, descriptive campaign name |
| **Description** | No | Up to 1000 characters, optional campaign details |
| **Ad Vertical** | Yes | Category for reporting and bid optimization |

#### Available Ad Verticals

**Mainstream:**
* AV
* Apps Utilities
* Content Arbitrage
* Crypto
* E-commerce
* Finance
* Gaming
* Mobile Content
* Nutra - Diet
* Nutra - Health
* Push Subscription
* Real Estate
* Smartlink
* Sweepstakes
* VPN

**Adult/Restricted:**
* Adult
* Casino
* Dating
* Nutra - Penis
* Sports - Bets

### Schedule Settings

Set the campaign timing with the following fields:

| Field | Description |
| ---- |
| **Start Date** | Campaign start date (defaults to today) |
| **End Date** | Optional end date (leave empty for no end date) |

### Campaign Goals (Optional)

Select a primary goal to enhance reporting and bid optimization:

| Goal | Description |
| ---- |
| **Brand Awareness** | Increase visibility and recognition |
| **Website Traffic** | Drive visitors to your site |
| **Conversions** | Generate sales or sign-ups |
| **Lead Generation** | Collect potential customer information |
| **App Installs** | Promote mobile app downloads |

### Creatives Section

Add destination URLs for your campaign (up to 5 creatives):

* Each creative must have a valid landing page URL (format: `https://example.com/landing-page`)
* Use the **Add creative** button to include more URLs.
* Click the **Delete** (trash icon) to remove a creative.
* Use the **Copy URL** button for easy copying.

---

## Step 2: Targeting

### Geographic Targeting

#### Country Selection Methods

| Tab | Description |
| ---- |
| **Popular** | Commonly targeted countries with tier labels |
| **Tiers** | Countries grouped by tier (T1: 30, T2: 68, T3: 141) |
| **Languages** | Target based on primary language |
| **Regions** | Select specific geographic regions |

**Features:**
* Utilize the **search bar** for quick country lookup.
* **Select All** buttons for bulk selections.
* **Tier indicators** (T1, T2, T3) indicate traffic quality.
* A **Selected countries** panel shows your current selections.
* Leave empty to target worldwide.

### Device & Tech Targeting

Quick presets available:
* **All Traffic**: No restrictions
* **Mobile**: Mobile devices only
* **Mobile App**: In-app traffic only
* **Desktop**: Desktop traffic only

#### Device Types

| Device | Description |
| ---- |
| Desktop | Standard desktop computers |
| Mobile | Smartphones |
| Tablet | Tablet devices |
| Smart TV | Connected TV devices |
| Game Console | Gaming consoles |
| VR Device | Virtual reality headsets |
| Other | Other device types |

#### Operating Systems

**Mobile:**
* Android (with version selection)
* iOS (with version selection)

**Desktop:**
* Windows (with version selection)
* macOS (with version selection)
* Linux
* Chrome OS
* Other

#### Connection Type

| Option | Description |
| ---- |
| **Any** | All connection types (default) |
| **WiFi** | WiFi connections only |
| **Mobile** | Cellular connections only |

#### Browsers

Target major browsers with version selection including:
* Chrome
* Firefox
* Safari
* Edge
* Internet Explorer
* Opera

Additional browsers:
* Android Browser
* Android WebView
* Apple Browser
* Facebook Browser
* Miui Browser
* Mobile Application
* Mobile Browser
* Oculus
* Opera Mini
* Samsung Browser
* Twitter Browser
* UC Browser
* Yandex
* iOS Calendar
* Other

#### Carriers

Carrier targeting is available for **Mobile traffic only**. Select specific mobile carriers for targeting mobile connection types.

### Ad Schedule (Dayparting)

Control when your ads run using a weekly hour grid:

* **24/7 toggle**: Enable all hours (default).
* **Clear All**: Disable all hours.
* **Visual grid**: Click hours to toggle (Mon-Sun, 0-23 hours).
* **UTC timezone** indicator.
* **Active/Inactive** legend.

### IP & Domain Lists

Manage traffic by IP addresses and referrer domains:

#### IP Lists
* Target or block by IP range / CIDR.
* **Mode options:**
* Off (default)
* Whitelist (only allow these IPs)
* Blacklist (block these IPs)
* **Search existing lists** or **Create new IP list**.

#### Domain Lists
* Target or block by referrer domain.
* **Mode options:**
* Off (default)
* Whitelist (only allow these domains)
* Blacklist (block these domains)
* **Search existing lists** or **Create new domain list**.

---

## Step 3: Budget & Launch

### Bid Settings

| Field | Description |
| ---- |
| **Pricing Model** | CPM (Cost Per Mille - cost per 1000 impressions) |
| **Bid Amount** | Your bid in USD |
| **Quick bids** | MIN, AVG, REC (recommended) bid suggestions |

Example bid suggestions:
* **MIN**: $0.2000 (minimum competitive bid)
* **AVG**: $0.4400 (average market bid)
* **REC**: $0.5720 (recommended for good delivery)

### Budget Controls

| Field | Description |
| ---- |
| **Total Budget** | Maximum total spend (or "No limit") |
| **Daily Cap** | Maximum daily spend (or "No limit") |

### Budget Type (Pacing)

| Type | Description |
| ---- |
| **Evenly** | Distribute spend evenly throughout the day |
| **ASAP** | Spend budget as quickly as possible |

### Frequency Cap

Control how many times a user sees your ad:

* **Custom value** input field.
* **Quick options**: 1×, 3×, 5×.
* Higher frequency = more ad exposure per user.

### Campaign Review

Before launching, review all settings in summary cards:

#### Basic Information Card
* Campaign Name
* Campaign Type
* Pricing Model
* Ad Vertical
* Start Date
* End Date

#### Budget Settings Card
* Total Budget
* Daily Cap
* Bid
* Budget Type
* Frequency Cap

#### Creatives Card
* List of all creative URLs.

#### Targeting Card
* Geo Targeting summary.
* Devices.
* Operating Systems.
* Browsers.
---

## Tips for Success

1. **Choose the right campaign type**: Align your ad format with your goals.
2. **Select relevant verticals**: This aids in bid optimization.
3. **Start with broader targeting**: Narrow down based on performance data.
4. **Use recommended bids**: Starting with REC bids can enhance delivery.
5. **Set daily caps**: Safeguard your budget while testing.
6. **Monitor frequency**: Balance exposure with ad fatigue.
7. **Utilize dayparting**: Target your audience during peak hours.

---

## Related Resources

* [Understanding Campaign Statuses](./understanding-campaign-statuses.md)
* [Campaign Performance Tracking](./campaign-performance-tracking.md)
* [Setting Up Conversion Tracking](./conversion-tracking.md)
* [Tracking Tokens and Parameters](./tracking-tokens.md)

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*Last updated: April 2026*