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# Avoiding Invalid Traffic as a Publisher

## Introduction

Invalid traffic can harm advertiser trust and may lead to penalties for publishers. This article focuses on what you can control.

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## What Counts as Invalid Traffic

Examples include:

* Self-clicks on your own ads.
* Encouraging users to click ads for rewards.
* Automated or bot traffic that inflates impressions or clicks.


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## Good Practices

* Do not ask users to click ads or place ads where accidental clicks are likely.
* Monitor sudden spikes in impressions or clicks that do not match content changes.
* Use analytics tools to better understand your traffic sources.

||| **Warning:** Persistent invalid traffic can lead to reduced revenue or account restrictions.

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## Related Articles

[Publisher Content Policy Overview](https://helpdesk.ezmob.com/en/article/publisher-content-policy-overview-1nj1aw7)
[Monitoring Ad Performance in the Publisher Dashboard](https://helpdesk.ezmob.com/en/article/monitoring-ad-performance-in-the-publisher-dashboard-1dam311)
[Revenue Drop Checklist for Publishers](https://helpdesk.ezmob.com/en/article/revenue-drop-checklist-for-publishers-m53y2m)
[Low CTR Troubleshooting for Publishers](https://helpdesk.ezmob.com/en/article/low-ctr-troubleshooting-for-publishers-gzgapr)