Analytics and Reporting Partners

Introduction

Integrating advanced analytics partners with your EZmob campaigns provides you with deeper insights into campaign performance, enhanced attribution modeling, and improved business intelligence. This article will guide you through the process of setting up these integrations effectively.

Step 1: Identify Your Analytics Partner

EZmob supports various analytics partners that offer advanced analytics services. To get started, identify the partner that best meets your reporting needs.

Refer to the Analytics Partner Directory for a comprehensive list of available partners.

Step 2: Access Partner Integration Settings

Log into your EZmob dashboard at EZmob Dashboard.
Navigate to the "Partners" section from the main menu or directly at Partner Integrations.
Locate your chosen analytics partner from the list and click on the "Setup" or "Integration" button next to their name.

Refer to the screenshot highlighting the "Setup" or "Integration" button for guidance.

Step 3: Enter Integration Details

Enter the necessary details for your selected analytics partner. This may include API keys, tracking URLs, or other credentials specific to the partner. Consult your partner’s documentation for precise information.

Refer to the screenshot showing a generic integration details form for assistance.

Tip: Keep your partner’s documentation open in another tab for easy reference during setup.

Step 4: Configure Advanced Analytics Features

Depending on the analytics partner, you may need to configure specific features, including:

Advanced Attribution Modeling: Set up multi-touch attribution or cross-device tracking based on the instructions provided by your analytics partner.
Business Intelligence Integration: Follow the guidelines to connect your data warehouse or business intelligence tools.
Custom Dashboard Creation: Use the partner’s platform to create custom reports or dashboards.
Predictive Analytics: Enable forecasting or trend analysis features if available.

Refer to the generic screenshot of a feature configuration interface for more details.

Info: Some features may require additional setup within the EZmob platform. Refer to each feature’s documentation for more information.

Step 5: Save and Test Integration

Once you have configured your analytics partner’s features, save your settings and conduct a test to ensure that data is being accurately sent and received.

Step 6: Utilize Analytics Insights

With your advanced analytics partner integrated, begin leveraging the insights gathered for strategic planning, budget allocation, and campaign optimization.

Warning: Regularly check the data exchange between EZmob and your analytics partner to ensure accuracy. |||

Updated on: 04/11/2025

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