> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://helpdesk.ezmob.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Advertiser Reports Guide

The **Metrics** page shows your campaign performance by date, campaign, country, device and more. Click **Metrics** in the sidebar. The reporting day is Pacific time (America/Los_Angeles).

## Run a report

1. Click **Metrics** in the sidebar and stay on the **Reports** tab.
2. Under **Date Range**, pick a preset (**Today**, **Yesterday**, 7, 14, 30 or 60 days, **This month**, **Last month**) or select start and end dates on the calendar. The calendar marks days that have data.
3. Under **Campaign**, keep **All Campaigns** or search and select one or more campaigns, then click **Apply**.
4. Under **Report by**, choose a dimension.
5. Click a row's breakdown to drill down.
6. Click **Export Data** to download the current report as a CSV file.

## Report dimensions and breakdowns

| Report by | Breakdown |
|---|---|
| **Date** | Hour |
| **Campaign** | Creative |
| **Ad Format** | Campaign |
| **GEO** | States |
| **OS** | OS Version |
| **Device Type** | – |
| **Connection Type** | Carrier |
| **Browser** | Browser Version |
| **Source** | SubIDs per campaign |
| **Keyword** | Shown only if you run Keyword campaigns |

In the **Keyword** report you can edit **Bid Adj** per row. In the **Source** report you can block SubIDs.

## Columns

| Column | Meaning |
|---|---|
| **Impressions** / **Clicks** | Ads served / clicks |
| **Win Rate** | Impressions ÷ ad responses. For Direct Click, Keyword and Pop: clicks ÷ ad responses |
| **Conversions** | Conversions received by postback or pixel |
| **CR** | Conversions ÷ clicks |
| **CPA** | Spend ÷ conversions |
| **Conv. Value** | Sum of conversion values sent in the postback |
| **ROI** | (Conv. Value − Spend) ÷ Spend |
| **Spend** | Amount spent |
| **eCPC/eCPM** | Spend ÷ clicks (**CPC** in the Keyword report) |

Columns where every row is zero may be hidden.

## Other tabs

- **Inventory** opens Inventory Analysis, showing available traffic.
- **AI Recommendations** requires a VIP1 account or higher.

## If numbers look off

- Compare the same dates in Pacific time.
- Conversions need a working postback or pixel. See the troubleshooting article.

## Screenshots

![Metrics → Reports with the Date Range, Campaign and Export Data controls highlighted](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/adv/b2443904-1.png)

![Metrics → Reports, Report by buttons and an expanded day with its hourly breakdown](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/adv/b2443904-2.png)

## Related articles

- [Troubleshooting Conversion Tracking Issues](https://helpdesk.ezmob.com/en/article/troubleshooting-conversion-tracking-issues-15rhk9q/)
- [How to blacklist/whitelist SubIDs?](https://helpdesk.ezmob.com/en/article/how-to-blacklistwhitelist-subids-55773f/)
- [Inventory Analysis - Understanding Available Traffic](https://helpdesk.ezmob.com/en/article/inventory-analysis-understanding-available-traffic-qnzf2t/)
- [Reporting API](https://helpdesk.ezmob.com/en/article/reporting-api-rr0q1x/)
- [Account Status and VIP Tier Levels](https://helpdesk.ezmob.com/en/article/account-status-and-vip-tier-levels-1uaf245/)